(CNN) -- There's yet another way to post writing and photos and share them with other people online. Medium is a new blogging tool for people who feel constrained by Twitter and overwhelmed by Blogger or Tumblr.
现在已经有区别于传统的方法来发布文章和图片以及在线和他人分享。 Medium是新的博客工具,针对于那些不满Twitter的字数限制,又嫌弃Blogger,Tumblr的臃肿的目标客户群。
Currently only in preview mode, the project is getting attention because of its founders' impressive pedigree. Evan Williams and Biz Stone co-founded Twitter and Blogger, so they know about blogging, both long and short form. Medium is the latest product out of their Obvious Corporation, which incubated Twitter in its early days, and the duo has a grand vision for the blogging tool, elucidated in a long announcement post by Williams.
目前Medium仅有预览版本,却因为它创始人显赫的背景受到越来越的关注。 Evan Williams和Biz Stone联合创立了Twitter和Blogger,所以他们比任何人都了解博客行业,无论长文形式还是短文形式。 他们的Obvious公司曾成功孵化Twitter。Medium就是这家公司目前的最新产品,William和Stone两人都相信该博客工具可以获得极大的市场空间。Williams在一个篇幅较长的信息公告中,曾有过如下文字:
"We're re-imagining publishing in an attempt to make an evolutionary leap, based on everything we've learned in the last 13 years and the needs of today's world, " says Williams in the post.
“基于过去13年我们所了解的,以及当今世界所需。我们重新构想信息发布设计。期待获得一次革命性的大跳跃。”
For a project that is "rethinking" publishing, the first go is a blogging platform that recycles many of the best features already at work on other sites -- Pinterest, Tumblr, Blogger, Reddit -- and ties it heavily into Twitter.
对于“二次创想”的信息发布项目,他的第一部目标为博客平台,该平台会循环使用其他网站,包括Pinterest Tumblr Blogger和Reddit的一些已经使用的最好特性,同时和Twitter紧密的绑定在一起。
The design is like a minimalist Tumblr or WordPress theme. Posts can be just a large photo, words or a combination. They are organized into collections, like Pinterest, and can be sorted by popularity based on votes from the community, like Reddit and Digg (there's also an option to view by newest first).
这种设计就像Mini版的Tumblr或WordPress主题。网上信息发布可以单单只是较大的图片,或者只是文章发布,或者是两者的结合。他们可以组织成collection,像Pinterest 也可以通过社区投票数量排序,类似于Reddit和Digg(这里也会有按时间先后顺序的选项)。
Clicking on a person's name doesn't take you to a landing page that shows you all their posts. Rather, you're whisked away to their Twitter profile, where you can scan for links to Medium posts they've created.
点击个人姓名,并不会使你跳转到他的主页面上,相反,你会被跳转到Twitter个人信息,你可以获得他们所新建的Medium帖子所有链接。
Perhaps following specific people isn't the point of Medium; at its heart are the collections which allow you to explore content by topic. Current collections include the photo-based "When I Was a Kid, " a bunch of first-person stories titled "This Happened to Me" and "I.M.H.O., " a selection of editorial pieces on everything from Groupon to socialism.
或许关注特定人群并不是Medium的宗旨,真正的核心是允许你通过主题探索内容的"专辑”(collection),"专辑“包括以图片为基础的集合,"我的儿童时期”“我所遇到的一切”,“个人浅见”这一系列以第一人称冠名的故事集专辑体到社会主义,对于编辑的主题,这里都有一系列的选择。
The goal of Medium doesn't appear to be revolutionizing how content is shared, but to boost the quality of the content itself, according to its founders.
对创始人来言,Medium的目标似乎并不是关注如何实现内容分享形式的革命性变化,而是想促进内容本身的质量。
"Lots of services have successfully lowered the bar for sharing information, but there's been less progress toward raising the quality of what's produced, " says Williams.
Williams也说过这样的话:“很多服务已经成功的减低信息分享的门槛。但是对于提高分享信息的质量上,却没有很多的进步。”
Medium gives people space to go deeper than is allowed by Twitter's 140-character limit, but there's no pressure to post regularly or have a branded presence. Voting and collections put the emphasis on surfacing the best content from a mass of people, organizing them into subject-oriented pages like sections of a newspaper. Users can wax poetic about their hopes and dreams "without the burden of becoming a blogger or worrying about developing an audience, " says Williams.
Medium将会提供给用户更多的空间挖掘更深层次的内容,而不被Twitter140字的内容限制,同时也不会因其规范性或者说大量的文字表达给用户过多的压力。投票和收藏是为了从庞大的人群数量中,呈现出最好的文字内容,组织这些用户实现类似于报纸版本的主题式网页。“用户没有博主的负担,也不要担心自己仅仅是聆听者,可以编织他们的希望和梦想的诗句。”Williams如此说道。
Posting privileges are limited to a chosen few for the time being, but anyone can make an account, using their Twitter handle, to browse and vote on posts. The first incarnation of Medium seems familiar and a little mundane, but hopefully it's just a starting point for this team of experienced blogging and content veterans.
初期的Mediumn似乎对用户而言很熟悉,有一点普通,对对这支有着丰富博客经验,熟练发布信息内容的老手们来说,这只是一个开始,未来的一切我们对此抱有极大的期待。
"We're just starting the journey of figuring out what all that means, and what we're releasing today is just a sliver of what we've figured out, " said Williams.
Williams说:“我们刚刚才踏上追寻未来意义的旅程。我们今日发布的信息仅仅是整个项目的一个进程。”
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