Sorry, entrepreneurs: You're not likely to achieve both. Here's why.
很遗憾，各位企业家们：鱼和熊掌不可兼得，金钱与快乐不大可能两全其美。欲知其中原因，且看以下分解。
The stereotype of an entrepreneur is a person who starts a business—any business—in order to get rich. In reality that is seldom the case: Most entrepreneurs start their small business to follow a passion, do what they love, and live a dream.
刻板老套的企业家形象是实现发家致富的梦想而创办企业——任何企业——的人物。而现实中这种情形委实罕见：大部分企业家开办小型企业的目的在于追求激情，从事他们所热爱的事业，实现心中的梦想。
But what if you want to do what you love and get rich? Without the right approach, it's often impossible to accomplish both goals.
但是假如你希望从事自己所热爱的事业并且同时实现发家致富，情况将会怎么样呢？没有正确路线的指引，通常不可能同时达到这两个目标。
The problem lies in scale.
问题在于生意的规模大小。
Say you've always dreamed of being a chef, so you open a 25-table restaurant. You get to do what you love, but in simple terms the prices you can charge and the number of meals you can serve naturally caps the financial returns possible.
假定当厨师一直是你孜孜以求的梦想，于是你开一家容纳25张餐桌的餐厅。你能够做自己喜爱的事情，不过简单说，你可收取的费用和你能供应的膳食数量自然地限定了可能的经济回报。
You can be successful—but only to a point.
你可以获得成功——但是只是在一定程度上。
And you might be perfectly fine with that, as long as you view success as getting paid to do what you love. (Which is, of course, an awesome definition of success.)
如果你把得到报酬以便从事自己热爱的事业视为成功的标志（这当然是一种对成功的非凡定义。），那么在此情形之下，你可能会对经济回报抱着无所谓的态度。
The same is true if you're a service provider and especially if you're a one-person shop. Revenues are limited by time and rate: The number of clients you can serve and the level of fees you can charge. In simple terms, capacity and price limits your earnings. Once you hit those inherent caps, the only way to generate more income is to expand: Add more locations, add employees, add to your investment... add more of everything.
倘若你是一名服务供应商，尤其是你经营一家个体商店，那么道理也是如此。收入受时间和价格的限制：你能够服务的顾客数量和收费标准。简而言之，生产力和价格限制你的收益。一旦你碰到那些固有的限制因素，扩大规模便是创造更多收入的必由之路：增加更多位置，招募更多雇员，加大投资……全方位扩展业务。
And then you get to do less of what you love. More of your time will be spent working on your business, not working in it. I know: Every business expert says to be successful you must work on your business, not in it—but unless what you love is running a business, you won't be as happy.
于是，你必须得少做自己喜爱的事情。花费更多的时间全身心投入到业务处理之中，而不是仅仅参与其中。我晓得：每一位商务专家都说要想争取成功，你必须要专注于自己的事业，而非仅仅参与进去——但是除非你所热爱的事情恰是经营生意，否则你不会乐在其中。
Say you're a contractor and cabinetmaker, like my grandfather was: He loved working with wood, so generating more revenue meant spending a lot less time in the shop and a lot more time with his employees and customers. (To get his woodworking "fix" he resorted to spending Sundays in his shop, which, as you can guess, went over really well at home.)
假如你是一位承包商兼细木工匠，就像我的祖父曾经一样：他热爱做木工活，因而创造更多的收入就意味着呆在店铺里的时间减少，与雇员和客户相处的时间增加许多。（为了享受做木工活的乐趣，他决心在店铺里度过周日时光，你可以猜测得到，这超过了他待在家里的时间。）
Say you love landscaping, you dream of starting a landscaping business, and want to make $300, 000 a year. According to salary survey sites the average owner/operator of a landscaping business earns somewhere between $30, 000 and $85, 000 a year.
假如你喜爱园林设计，你梦想着开一家，并且希望一年赚取30万美元的收入。据薪酬调查网站估算，景观美化企业的普通所有者或经营者一年所挣的收入徘徊在3万到8.5万美元之间。
Of course that's just an estimate. Certainly some owners make less, and some make a lot more, but absent a unique approach your income will probably fall somewhere within that range. (Achieving out-of-norm results in any field requires taking out-of-norm actions.)
当然，那只是估量值。必定有一些业主赚取的收入较少，另外一些挣得更多，但是如果不能采用独树一帜的经营方式，那么你的收入可能会落在那样的范围之内。（在任何领域，收获非比寻常的成果均需要独具匠心的创新思维。）
Say you hit the top end of that estimate. $85, 000 is a great income, but it's also well short of your $300, 000 target. Unless you're in a densely populated area and also land a number of commercial accounts, to reach your income goal you'll need to establish multiple locations in multiple markets.
假设你达到估计值中的顶尖水准。8.5万美元的收入已是价值不菲，但是它却与30万美元的预定目标值相差甚远。除非你住在一个人口稠密地区，而且商业客户络绎不绝，要实现收入目标，你需要在多重市场设立多个生意地点。
Either way, you'll get to do a lot less landscape design and implementation than you originally hoped since your primary focus will need to be on growing and running the business—not on designing, installing, and maintaining amazing landscapes.
无论如何，你所做的景观设计和建造工作将会比原希望的减少许多，因为你的主要焦点集中在经营和扩展业务之上——而非在于设计、安装、保养惊人的景观。
That leaves you with a choice: Do more of what you love and earn less than you hoped... or scale up and do less of what you love in order to make more money.
你会因此面临选择：要么多做自己喜爱的事情，甘心所赚取收入少于希望所得……要么拓展规模，少做自己喜爱的事情，以便挣取更多的财富。
Only in rare cases do entrepreneurs get to have it both ways.
仅仅在极为罕见的情况之下，企业家才能赢得财富与快乐的双丰收。
So take a step back and think about your goals.
所以后退一步，认真思索你的目标。
If you will enjoy the satisfaction of doing what you love and will be satisfied with the income you can realistically expect to earn, then scale doesn't matter. Live your dream and work in your business.
如果你对做自己热爱的事情感到欣慰知足，并且满足于实际可得的收入，那么规模便无关紧要了。那就实现自己的梦想，从工作中享受快乐吧。
But if the income potential of doing what you love won't be sufficient, create a plan that allows you to scale your business. Set your financial target and work on your business to build a company of sufficient scale to achieve that target.
但是如果做自己喜爱的事情所赚取的收入不足以满足你的需求，那么就制定一项拓展经营规模的计划。设立你的财政目标，全身心投入到业务之中，从而创建一个规模可观的公司，从而实现预定目标。
Either choice is great—as long as it's the choice that works best for you.
无论做出何种选择，都意义非凡——只要它是适合你的最佳选择。
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