今晚写着下面这篇case summary时, 居然倒在桌上睡着了,睡了半个小时才揉着惺忪的眼睛继续把它写完.
最近真的很累很累, 精神也感到相当压抑. 每天仿佛在和时间作斗争, 忙着看书, 看论文, 写各种文章. 可是虽然看了不少东西, 回头一想, 好像除了记多几个单词以外,也没有学到太多的东西, 或者学到的东西似乎和以后的工作不着边际, 心里不免一阵空虚. 看书写作业还算是小事, 最痛苦的是进行无休止的小组讨论和小组作业. 正如我在以前的日记里所述, 我对这里的小组讨论真的彻底失望, 是不折不扣的事倍功半. 我想改革, 我想按照我的思路来进行讨论和任务的分配, 然而小组里毕竟只有我一个中国人, 其他成员根本不习惯我的提议, 所以我也只能选择服从. 结果, 经常一讨论就是四五个小时, 最短的也要三个小时. 当我发现我无力变革时, 我只能从心底安慰自己:算了，就当练听力吧．
自从上次被那个没有修养的组员辱骂以后，现在我在谈判课的小组里完全是另一个人．从那次开始，我就决心不会再像以前那样忍受！她和说话时，我再也不会微笑顺从地听她讲，而是采取一种严肃冷漠的态度．她说什么我也不会应太多，要是惹火了我我也不会和她客气，直接说出我的想法．她似乎觉察到我不再是以前的那个我了，所以居然说话也慢慢客起气来，而且好像还想故意和我套近．今晚还发了信息过来向我道歉．天啊，看来太阳真的从西边升起了．看着她的信息我忍不住冷笑起来．这个世界真奇怪，当你对某些人好，而且特意迎合他时，他反而看不起你而且欺负你；而当你不再对他友好而且不再迎合他时，他反而懂得尊重你了．
每周最怕上的课就是周二的国际商务管理．上课的两个小时，我真的如坐针毡，心里忐忑不安．那个老师真的超级超级严格．她布置了很多作业，她的一门课的作业比我其他两门课的作业加起来还要多．她每周要我们读的课文和一些论文我们必须读完，否则下场会很惨．这周就有三个同学因为没有读论文而被她赶出课室了，直到在外面读完了他们才回来．她检查你有没有读的方法就是不断地轮流问问题，看你答不答得出来．而且在她的课上，我们中国人一般是不允许坐在一起的，但是你非得坐在一起，她也不会责怪你，但是你千万不能说中文，否则被她听到了她就开始没完没了地教育你，严肃地对你说：＂你一定要在这里练好你的英语，以后对你的工作事业很有帮助．不然你花这么多钱来这里干吗？＂当她听到有人抱怨作业太多太难时， 她总会说一堆道理，然而有一句话让我印象非常深刻：I should be responsible for your future employers! I should make sure everyone of you is qualified for your professional job in the future!" 换句话说，她的意思是既然我们读了这个专业的硕士，就要有这个专业以及这个学校所要求的水平，否则就是在混日子了．回头想想，也的确是如此．所以，我还是乖乖地接受这种＂残酷＂的训练吧！
最近在学习的同时也帮几个深圳和惠州的公司做一些产品类翻译．今天早上根据惠州市变压器厂的要求对翻译的文件作最后的定稿，所有的任务终于完成，我也松了一口气！其实本来这些工作我本来是不用做的．前段时间有以前的同学以及深大的英语厉害的师弟师妹找我，问我有没有一些翻译的兼职介绍给他们，刚好那段时间还真的有公司找我去做，于是我就把这些工作介绍给他们．那些公司也不笨，并不是说我介绍的他们就会完全接纳，而是要发一篇关于他们产品的文章让那些后选人译一下，看一下他们合不合格，再决定录不录取他们．结果让我大跌眼镜的是，推荐了六个人，只有我的同学张志敏通过了．吓得我再也不敢向那些公司推荐了．那几个公司又一直和我说，他们急需要这些译稿，由于我以前做过的，比较熟悉，所以他们希望我可以尽量帮他们快速弄完，还用比平时高的价格来引诱我．实在没办法，我咬咬牙关就接下了接近一万字的翻译．现在终于弄完了，这个学期我不会再做了，因为实在是没有时间．
接下来的日子还是快点做完落下的作业，而且完成那几个讨厌的group project吧．今天接到展灵在美国打过来的电话，问我圣诞去不去美国玩．其实我挺想去的，因为有几个认识的朋友在那里，包括展灵，Brendan, 余才，还有热情的Steven. 可是我在这里的花费太大了，现在正面临财政危机，翻译得到的钱只是打进我的中国银行账户，在这里用不了，而且那点小钱也只能是杯水车薪．想想我给我父母的budget，我都会冒一身冷汗．所以圣诞可能哪都不去了，有空还是去酒吧打工吧．呵呵．
爱尔兰都柏林大学 赖小琪
Pepsi is one of the largest drink refreshment firms in the world and it has a long list of ambassadors from footballers to musicians who help promote the brand. This article “Fizz and Film” focuses on Pepsi’s marketing activities in the Middle East and more notably their decision to sponsor a movie aimed only at the Middle Eastern segment.
Pepsi already has a strong presence in the Middle East but decided to fund a movie so as to give the company a new creative edge which will allow them to promote their brand to the consumer market using this new, exciting and creative technique. The film which is called “Bahr Al Nujoom” or “The Sea of Stars” aims to bring local and international superstars together. Pepsi gathered the best talents in the Middle East and combined them with their list of international superstars as the cast for the movie so as to help maintain a direct connection with their consumer base, allowing the consumers the opportunity to relate to some of the movies stars. The marketing manager for PepsiCo in the Middle Eastern region believes the film will allow the company the opportunity to promote the Pepsi brand while rewarding customers for their loyalty to the brand. The Vice President believes it is an opportunity to introduce new Pepsi products to the audience. Pepsi aims to broaden and extend their existing marketing strategies and link the celebrities in the movie to the tastes, characteristics and lifestyles of their target consumers. But to do this Pepsi have highlighted the importance of selecting the right celebrity, one who is inspirational, either at the beginning or in their career or at their peak of their career. Some of the artists chosen were well known while others were only new to the music industry.
Pepsi has also taken other steps to promote their products and tried to increase their market share in the Middle Eastern region. In 2007 they launched their new sports drink Gatorade and sponsored the Blom Beirut Marathon, which proved an enormous success as they helped ensure the success of the event while linking their new drink with their target consumers. Also in December of the same year Pepsi signed an agreement with the World Links Arab Region, a non-governmental organisation which aims to improve literacy and technology knowledge in the region. With diversified promotional strategies and great vision, Pepsi is doomed to embrace a promising future in years to come! |
