1. Turn the Ship Around!
1、《力挽狂澜！》
By David Marquet
大卫•马奎特 著
When Marquet took command of the most dysfunctional nuclear sub in the Navy, the USS Santa Fe, he ditched the command-and-control management style used in the military. Rather than bark orders, he created a submarine of leaders who took the Santa Fe from worst to first. This is the best how-to manual anywhere for managers on delegating, training, and driving flawless execution.
马奎特开始指挥美国海军中失灵的核潜艇、圣达菲号军舰之后，摒弃了美国军中惯用的命令-控制型管理风格。他没有大声发号施令，而是将该潜艇上所有人都培养成了领导者，从而使圣达菲号从末流一跃成为一流。这是最好的操作指南，教经理们如何授权、培训员工，同时推动完美的执行。
2. Uncommon Service
2、《非同凡响的服务》
By Frances Frei and Anne Morriss
弗朗西斯•弗雷与安妮•莫里斯 著
Do you have the guts to disappoint customers? Many businesses don't -- and lose money kowtowing to demands. Great companies dare to make profitable tradeoffs rivals won't risk, argue the authors. For example, despite its rock-bottom interest rates on savings accounts,Commerce Bank (CBSH) saw deposits rise in 2012. Why? It keeps many branches open seven days a week -- a perk patrons love.
你有胆量让客户失望吗？许多企业都没有胆量这么做——结果因为向需求低头导致赔钱。这本书的作者辩称，伟大的公司敢为对手所不敢为，进行有利可图的取舍。举个例子，尽管科默斯银行（Commerce Bank ）的存款利率极低，但其存款总额在2012年反倒上升。为什么会这样？因为该银行的很多网点每周营业7天——这种特殊待遇令客户极为受用。
3. Abundance
3、《充裕》
By Peter Diamandis
皮特•戴尔蒙蒂斯 著
A jolt of Diamandis's java is the perfect antidote to the latest depressing headlines you're reading on the economy. In this well-researched book, the polymath futurist -- he's an MD, a trained astronaut, and an entrepreneur -- will introduce you to the technological changes transforming every industry. The trick is to react to these unstoppable trends before the competition -- and prepare to make the most of them now.
看看戴尔蒙蒂斯的书吧，它绝对可以一扫近来令人沮丧的经济新闻带来的压抑。这本书有着详尽的调查，作者这位博学的未来主义者——他是医学博士、训练有素的宇航员，同时也是一名企业家——将向读者介绍那些改造着各个行业的技术变革。诀窍在于要在竞争对手之前对这些势不可挡的趋势做出反应，同时做好准备，充分利用这些趋势。
4. The Only Way to Win
4、《致胜之道》
By Jim Loehr
吉姆•罗尔
Attaining big goals won't make you happier if all you're ultimately pursuing is personal glory. Yet our individualist culture lures many of us into that trap. In the best indictment of the self-esteem movement I've read in years, Loehr, a psychologist who has coached top performers, from tennis legend Andre Agassi to elite execs, shows how to build the self-control, discipline, and character that drive meaningful achievement.
假如你最终所追求的完全只是个人荣耀，那么实现伟大目标不会令你更快乐。然而，我们的个人主义文化诱使许多人掉进了这个陷阱。这本书是我数年来看到的对自尊运动的最好控诉。作者罗尔是一位曾指导过从网球传奇人物安德烈•阿加西到精英高管等人中龙凤的心理学家。他在书中阐述了如何培养促成重大成就的自制力、纪律性以及性格。
5. Inside Apple
5、《苹果解密》
By Adam Lashinsky
亚当•拉辛斯基 著
I realize I'm plugging a book by a writer at Fortune, but I can't ignore this excellent deep dive into the daily practices that Steve Jobs used to turn Apple (AAPL, Fortune 500) into the world's most valuable business. (Did you know he ate lunch every day with his lead designer, Jonathan Ive?) Even if you're nothing like Jobs, you'll come away with great ideas for multiplying the value of your own company.
我知道这本书的作者是《财富》杂志（Fortune）的一位撰稿人，但我不能因此忽视它。这本书详尽介绍了史蒂夫•乔布斯将苹果（Apple）打造成为全球最具价值企业所使用的日常做法。（你知道吗，乔布斯每天都和苹果首席设计师乔纳森•伊夫一起共进午餐？）就算你离乔布斯还差十万八千里，也能从中悟出使自己公司价值倍增的生财之道。
--Verne Harnish is the CEO of Gazelles Inc., an executive education firm.
——韦恩•哈尼什是高管培训公司Gazelles的首席执行官
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