Having trouble getting your career back on track after a layoff?
几年前，我被公司裁员了。第二天早上醒来的时候，我意识到自己不得开始以更主动的方式来掌控自己的职业道路。经过跌跌撞撞的尝试，我学到了如何在裁员后建立个人品牌，如何定制简历，以及如何向招聘经理讲述我的故事。
A few years ago, I woke up one morning after being laid off and realized that I had to start taking more control of my career by becoming more proactive and less reactive. Through a journey of trial and errors, I learned a lot about how to build my personal brand after a layoff, customize my resume and tell my story to hiring managers.
后来，我先后在三家财富500强企业里工作，并且拿到了六位数的薪水，做到了自己想也不敢想到的职位。在我的新书《强势回归——如何在裁员后重返工作岗位》。书中讲述了我与十三位专业人士、管理人员在受挫后强势重返职业道路所使用的策略。下面是书中的节选，告诉大家怎样在裁员后再次受到聘用。
I went on to work for 3 Fortune 500 companies, and had a 6-figure salary and status I never would have dreamed of. In my new book, “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback” I reveal the success strategies from myself and 13 other professionals and executives who bounced back after a setback. Below are a few of the strategies from the book about how to get hired after a layoff -
1. 向招聘经理讲述你的故事。
The best approach is to always say something positive about your previous position. Talk about how it was either a great company, or how much you enjoyed your role and responsibilities. Make sure that you always have something positive to say about the experience, that you truly believe it and that you are genuine when you talk about it.
有一个最棒的方法：关于你以前的职位，你总是可以说一些积极的东西出来。你可以讲讲为什么自己的公司很棒，或者你有多么喜欢自己的职位和职责。你一定要确保关于自己的经验有一些积极的东西可说，并且你一定要打心底里相信这种想法，这样的话，在说到它们的时候你会显得很真诚。
Also, if the lay-off had been due to company down-sizing, follow up by saying something like, “Unfortunately, the company went through tough economic times and my position was (cut, outsourced, or whatever.) If the lay-off was due to lack of performance, like the time I was hired at an Advertising Agency where I was expected to do the job of two people, then you can say something like, “I didn’t realize when I took the position that I was expected to fill the shoes of two employees. Even though I had some big results and was good at my job, I just simply couldn’t fill both of their shoes.”
另外，如果你被解聘是由于公司裁员，你可以接着说，“不幸的是，我们公司经历了一段经济困难的时期，我所在的位置被（取消了，外包了，或其他原因）。如果你的解聘是因为工作效率不够高——就像我在一家广告公司工作时，一个人在干两个人的活——那么你可以这样说，“当我在接受这份工作的时候，我并不知道他们希望我能够干两个人工作量的活儿。虽然我的工作效果不错，也有一些不错的成果，但是我确实没有办法完成两个人的工作量”。
2. Customize your resume.
2.定制你的简历。
You’ll need to customize your resume for every job you go after. Create a new section on your resume called, Freelance, Consulting and Short-term Positions, and put any of your short term job stints into this section. This way, you’re able to show that you’ve had long term employment with 3-4 companies, plus a few other gigs!
对于每一份有兴趣申请的工作，你都需要对自己的简历做出一定的修改。你可以在简历上新加一个部分叫“自由职业、咨询及短期职位”，并把你做过的短期工作放在这个部分。这样的话，你就可以向招聘经理证明自己除了长期受雇于3、4个公司之外，还在其他的舞台上展示过自己的能力！
Whenever a potential employer asks you about any of the positions in that category, you can say something like, “I worked there for a few months and really enjoyed it! I learned such and such“, or “I contributed by doing this or that.” Make sure that what you say is always positive, and focused on what you learned or how you contributed.
当某个潜在雇主询问你有关这个部分的职位时，你可以这样说，“我在那里工作了几个月，真的很喜欢这个职位！我学会了这些……”或者“我干过这些……从而为公司做出了贡献”。你要确保你说出口的话永远是积极的，并且注重说明你学到了什么，或者你是怎样做出贡献的。
Also, be sure to focus on results. Instead of writing about responsibilities, you’ll need to write about results you achieved or goals you had met or exceeded. Substantiate everything you write by adding dollars, numbers or percentages. This will show potential employers that you’ve had a history, or pattern of achieving quantifiable results.
此外，一定要注重结果。你在简历上一定要写出你的成果、实现（或超出期望值）的目标，而不是仅仅列出你的工作职责；在描述中加入美元，数字或百分比来数量化你的内容。这些都会向你的潜在雇主展示你已经有一段不错的工作历史或模式，并且你追求可量化的结果。
3. Securing job leads, referrals and recommendations.
3. 保护工作的线索，转介和建议。
Today, the majority of new employees got their new job because they knew someone inside the company who could give them a positive referral. This means you’ll need to set aside any feelings of insecurity, and reach out to connect with your network. I always called up past employers, managers and customers to catch up with them and let them know that I was ready for the next chapter in my career. I got out in the world and networked and socialized. It helped me build my confidence, practice telling my story and helped me learn about career opportunities.
今天，大多数的新员工能找到新工作的原因是他们知道公司内部的某人会给他们一个积极的工作推荐。这意味着，你需要放下任何不安全感，并主动和你人际网络里的人联系。我总是联系过去的雇主、经理或客户，告诉他们我已经准备好翻开职业生涯的新篇章。我活跃在自己的人际网络中、积极社交，它们帮助我建立了信心，让我对讲述自己的故事有了足够的练习，也帮我了解新的就业机会。
You can prepare for interviews by practicing your story out loud, and be sure to talk about what you’ve learned and how you added value to other organizations. Ask thoughtful questions to the hiring manager. Be confident in your strengths and abilities. Show that you’re grateful and appreciative for the opportunities you’ve had in your career.
你可以在准备面试的时候练习大声讲述你的故事，保证你会谈到你所学到的东西以及你是如何为自己的公司创造价值的。你需要问招聘经理一些有价值的问题。你需要对自己的长处和能力充满信心。你要显示出自己对过去的职业生涯心存感激。
Networking can happen at any time. One of my clients entered a golf tournament and got paired up with a VP of a large retail corporation. They both shared stories about their golf game and career. After the 18th hole, my client handed the VP his business card and said, “If anything opens up in your organization, let me know. I’d love to join your team.” Four weeks later the VP hired him.
社交可以发生在任何时间。我的一个客户参加了一场高尔夫比赛，他的搭档是某大型零售公司的副总裁。他们分享了自己关于高尔夫球比赛和职业生涯中的故事。在打第18洞的时候，我的客户递给这位副总裁他的名片，说：“如果你的公司里有职位空出来的话，请告诉我。我很想加入你的团队。”四个星期后，这位副总裁雇用了他。
With the right story, resume and attitude you can get hired again. Decide how you’re going to tell your career story and tell it in the most positive way possible. Practice saying it out loud so that you sound confident, believable and genuinely authentic during your interviews and networking opportunities.
当你有了正确的故事，简历和态度后，你一定可以再次获得聘用。你来决定怎样讲述自己的职业生涯故事，并且以一种最积极的方式来讲述它。练习，大声地讲述你的故事，直到你可以在面试和社交时能感到非常自信，让别人感到你的故事是可信的、真实的。
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