Owning your own business is always tough, especially when you work in an industry where it’s almost impossible to avoid big overhead costs. Those in the business of feeding people have always had to deal with the rental costs of setting up restaurants, buying plates, location woes and dealing with landlords—Yuck!
拥有自己的生意永远是困难的，尤其当你处在一个几乎无法避免大笔营业成本的行业。餐饮行业的从业者总是需要应对设立餐馆的租金成本、购买餐盘的费用、位置问题，还要跟房东周旋——唉！
One way food entrepreneurs have avoided that expensive mess in recent years is through food trucks. No need for brick n’ mortar, no need for plates or tables or chairs—just a truck equipped with a griddle, some refrigeration and some fuel. Food, of course, is part of the equation.
最近几年，食品行业创业者在避免这些高昂成本时所采用的一种办法是使用快餐车。不需要实体店，也不需要餐盘和桌椅，只需要一辆配备煎锅、冰箱和燃料的卡车。当然，食品也是这个等式的一部分。
by social media, with patrons tweeting and posting about their experiences, uploading photos of the pulled pork sandwich or elk hotdog they’re about to scarf down. As a food truck owner, if you offer good grub and have a colorful, unique truck, there’s a chance your customers will handle your marketing campaign without even being on the payroll.
这种类型的移动商务一直受到社交媒体的推动，顾客会在微博客上谈论和发表自己的用餐经历，并在下口前将他们手中的肉条三明治或鹿肉热狗拍照上传。作为快餐车的业主，如果你能提供美味的食品，并拥有一辆色彩缤纷、独一无二的卡车，那么你的顾客就有可能为你打理好营销上的事情，而你甚至不用向他们支付报酬。
Plus, starting up a small mobile eatery is not the riddle some may perceive it to be. With success in the space, food truck entrepreneurs have not been shy about sharing their secrets or writing how-to manuals for those new to the game.
此外，创立一个小型的移动餐馆并不像一些人可能认为的那样迷雾重重。在该领域取得成功的情况下，快餐车创业者并不吝于向这个行业的新手分享自己的秘诀或是撰写操作指南。
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